Corporate partners of the Finnish Red Cross
Our partners help strengthen the safety and resilience of Finnish society and are part of an international community working to strengthen preparedness for a variety of future challenges. Together, we can help people and communities be better prepared when crises and disruptions occur.
Our corporate partners are important to us because together we achieve more.
Moomin Characters
Tove Jansson drew Moomin characters for the Red Cross already in the 1960s. These characters have been brought back to life as part of our long-term cooperation. As a great example of product cooperation a collection of products from Moomin by Arabia and the Red Cross was launched 2022, inviting us to do small, kind things.
In cooperation with Moomin Characters, the Red Cross has produced the Friendship skills with the Moomins programme to practise friendship skills together with children. Emotional and interaction skills are needed in various situations and encounters in our daily lives, such as meeting new people and maintaining friendships.
The Moomins turned 80 years old in 2025. To celebrate their 80th anniversary, Moomin Characters donate 100,000 euros to the Red Cross’s aid work. Additionally, many Moomin licensees donate a portion of the sales from certain products to the Red Cross. Read more about the 80 anniversary collaboration.
S Group promoting everyday security
The S Group and the Finnish Red Cross have been engaged in diverse and long-term collaboration to promote everyday security in cooperation with local Red Cross branches. The forms of cooperation have included first aid trainings and the Hunger Day, Good Holiday Spirit and Ukraine collections.
The S Group grocery shops (Prisma, S-market, Sale, Alepa, Foodmarket Herkku) and cooperatives have been active partners in many ways and new operating methods are continuously being developed in accordance with the existing framework agreement.
LähiTapiola supporting friend activities
LähiTapiola is the long-term main cooperation partner of the Finnish Red Cross friend activities and has supported the friend activities since 2006 as part of its corporate responsibility.
The purpose of the partnership is to promote well-being in Finnish society by reducing loneliness and social exclusion. The cooperation also promotes well-being at a local level by supporting regional cooperation.
LähiTapiola employees can volunteer in the Red Cross activities during their working hours and donate blood in regular blood donation events.
LähiTapiola has also supported the aid and support work of the Red Cross in the coronavirus epidemic in different parts of Finland. LähiTapiola’s support directed e.g. at the helpline where trained Red Cross psychosocial support volunteers respond to people’s questions about the coronavirus epidemic.
IKEA Finland supports safer everyday lives for young people in Finland
IKEA Finland supports the Red Cross Youth Shelters both nationally through online services and locally at the shelters. The partnership aims to promote equality and ensure that more young people receive the support they need in time and have the opportunity to build a safe everyday life.
As part of the partnership, IKEA Finland donates starter kits for young people moving into their own homes. The kits are distributed through all Youth Shelters and include everyday essentials such as bed textiles, tableware and kitchen utensils, helping young people take their first steps towards an independent home.
Accenture supporting the working life competence of young people and immigrants
Accenture and the Finnish Red Cross have collaborated extensively since 2004. Within the framework of the cooperation, Accenture's specialists have been able to contribute pro bono to the Red Cross in a number of development projects.
In the multi-annual project launched in 2015, Accenture was involved in developing the national Finnish Red Cross digital service “Identifying the competence of asylum seekers and providing work experience” aimed at promoting the integration of asylum seekers into Finnish society.
The service can also be used to respond to the current and future need for labour and to promote positive attitudes. Accenture has also developed digital skills certificates related to expertise acquired in volunteer activities.
Since 2019, Accenture has supported the activities of the Finnish Red Cross Youth Shelters and been involved in developing digital tools to enhance the effectiveness of the Finnish Red Cross and Voluntary Rescue Service activities.
Kilometrikisa challenge – cycling climate solutions
The Kilometrikisa challenge of the Pyöräilykuntien verkosto ry association and the Red Cross Chain Reaction collection have been working together since 2010. The Kilometrikisa challenge is a playful competition between working communities, associations, clubs, leisure groups, friends or any other teams where participants record their cycling kilometres or minutes and accumulate their own team's kilometres.
The donation pot of the teams involved in the Chain Reaction is accumulated according to the kilometres cycled: the team donates one euro for each 25 kilometres cycled. The donations support the international work of the Red Cross and help people prepare for and adapt to the impacts of climate change.