Moomin Arabia's Home At Last collection supports the work of the Red Cross Youth Shelters
Moomin Arabia's collection invites everyone to do good together: for every product sold, one euro will be donated to support the work of the Red Cross. The Home At Last products will be available in Finland and other Nordic countries in July 2025.
In all Nordic countries, one euro from each product sold from the Home At Last collection will be donated to support the humanitarian work of the International Federation of Red Cross and Red Crescent Societies (IFRC) through the local Red Cross. In Finland, the donation will go directly to the work of the Red Cross Youth Shelters.
– Love, family, and togetherness have always been at the heart of Moomin stories. The Home At Last collection reminds us of their importance, and through the collaboration with the Red Cross, it also has the opportunity to do good. We all hope that when we need help, someone will be there to support us. That's how the Moomins would be, says Mirka Paasikangas, Global PR and Communications Manager for Moomin Arabia.
The spouse of the President of Finland, Suzanne Innes-Stubb, is also supporting the campaign and will visit the Red Cross Youth Shelter during the Moomin 80th anniversary year as part of the support campaign.
– The Youth Shelters are intended to help young people and their loved ones with all of life's worries and concerns. We are there when the need arises, for example at night and on weekends. It is wonderful that together with the Moomins we can help young people and bring them safety, says Pentti Savolainen, Manager of Finnish Red Cross Youth Shelters.
Moomin Arabia's Home At Last collection is available at S-Group sales points, Moomin Arabia's flagship store on Esplanade in Helsinki, and online at Moominarabia.com.
The Red Cross Youth Shelters help young people, young adults, and the families and loved ones of young people by offering, among other things, conversation help and temporary overnight accommodation. The shelters provide nationwide assistance online and in five locations. At the shelters, in addition to employees, there are also volunteers from the Youth Shelter.
Additional information:
Youth Shelters:
Sara Nurmilaukas
Communications Specialist,
Youth and Global Education
tel. +358 40 621 4601
sara.nurmilaukas@punainenristi.fi
Collection:
Mirka Paasikangas
Global PR Manager,
Moomin Arabia
tel. +358 400 270 935
mirka.paasikangas@fiskars.com
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