30.04.2025

The Red Cross is the charity partner for Moomin’s 80th anniversary – the door is always open

Photo: Moomin Characters

Tove Jansson began collaborating with the Red Cross as early as the 1960s. To celebrate the 80th anniversary of the Moomins, Moomin Characters is once again partnering with The International Federation of Red Cross and Red Crescent Societies (IFRC) in gathering funds for those in need.

To celebrate its 80th anniversary, Moomin Characters is donating 100,000 euros to the Red Cross’s relief work. Additionally, many Moomin licensees are donating a portion of the sales of certain products to the Red Cross.

– We are immensely grateful to Moomin Characters for the long-standing and fruitful collaboration. In Moomin stories, the Moominhouse symbolizes safety, security, and a sense of belonging. We at the Red Cross want to be that for those in need. Long-term partners are crucial for us to carry out our relief work, says Sirpa Solehmainen, Head of Fundraising at the Finnish Red Cross.

Read more about anniversary year events here!

Partners for the anniversary year 2025

In honor of the 80th anniversary of the Moomins, let's celebrate their anniversary with an anniversary drink. The flavor is a combination of sweet raspberry and soft pear.

Moomin Mehuli: Anniversary drinks

Donation share: 5 cents

Points of sale: Well-stocked grocery shops and restaurants.

The captivating Moomin Berry Trek tea, made in honor of the Moomin 80th anniversary, is a collaboration with the Moomins and the Finnish Red Cross.

Nordqvist: The Moomins' Berry Trek tea

Donation contribution: 0,40 €

Points of sale: grocery stores

Tove Jansson's first Moomin book turns 80 years old! The beloved Moomin story as a beautiful festive venue: includes a foreword by author Frank Cottrell-Boyce and a separate poster.

WSOY: The Moomins and the Great Flood

Donation share: 2 €

Points of sale: Finnish Red Cross Online Shop (in Finnish), WSOY's own stores and retailers.

Lumoava x Moomin celebrates the 80th anniversary of the Moomin stories with a yellow-gold Love pendant.

Lumoava x Moomin: Love Heart Pendant Gold

Donation contribution: 5 €

Points of sale: Moomin shop, Lumoava.fi online store, Finnish Red Cross online store (in Finnish) and Lumoava retailers

Moominworld offers activities for every day of the summer and donates €0.5 to the Finnish Red Cross for each Moominworld tote bag sold.

Moominworld: Moominworld tote bag

Donation contribution: 0,50 €

Places of sale: Moominworld, Moomin Shop, and Bizarre Café (Naantali, Finland).

The Red Cross x Nordicbuddies collection celebrates the 80th anniversary of the Moomins with a unique collaboration collection. The door of the Moominhouse is always open to everyone.

Red Cross x Nordicbuddies collection

Donation contribution: 10% of the product price

Points of sale: nordicbuddies.fi, shop.moomin.com, Finnish Red Cross Online shop (In Finnish)

Craft by yourself or with the kids the iconic blue Moominhouse - a symbol of the Moomin way of life, where love, friendship and togetherness play a crucial role.

Putinki: Make your own Moominhouse

Donation share: 1 €

Points of sale: Finnish Red Cross Online Shop (in Finnish), Putinki stationery stores, Academic Bookstore, Moomin Arabia, Moomin.com and Moomin.

Love, family, and togetherness have always been at the heart of Moomin stories. The Moomin Arabia's At Home at Last collection reminds us of their importance.

Moomin Arabia's Home At Last collection

Donation share: 1 €

Sales locations: Products will be available in Finland starting July 1st at S-Group sales points, the Moomin Arabia flagship store on Esplanade in Helsinki, and online at Moominarabia.com.

Tampere celebrates the 80th anniversary of the Moomins by celebrating Tove Jansson's birthday with Moomin 80 – The Great Birthday Party on 9 August 2025.

Tampere Hall: Big birthday party 9.8.2025.

There will be pancakes, balls, friendship jewellery crafts, discussions, musical performances and presentations of the Finnish Red Cross's activities, among other things. Read more about the programme and join us!

Three charming books in honour of the anniversary: Skurken i Moominhuset, Småtrollen och den stora översvämningen jubileumsutgåva and Moomin hitta hem.

Förlaget: Skurken i Moominhuset, Småtrollen och den stora översvämningen jubileumsutgåva and Moomin hitta hem.

Donation share: 1 €

Points of sale: bookstores and online bookstores.

Donate to the Moomin 80th Anniversary Fundraiser

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30.04.2025