Attitude Works seeks anti-racism action

Jarkko Mikkonen/Finnish Red Cross
The Finnish Red Cross has arranged Attitude Works events during the Week Against Racism, 17–23 March 2014.
Image: Jarkko Mikkonen/Finnish Red Cross

The Finnish Red Cross has arranged Attitude Works events during the Week Against Racism, 17–23 March 2014.

All over Finland Attitude Works (Asennetalkoot in Finnish) reminds us that we are all jointly responsible for creating a tolerant society. For example, in Seinäjoki and Jyväskylä, Attitude Works events include comic-strip workshops, and in Kotka, Pori and Kuopio, Attitude Works debates will take place. In Tampere and Helsinki short films will be shown.

It is important what attitudes and manners we generate within the various groups and communities we are involved in, such as at school, the workplace, in hobby groups, and at home. ‘During the Week Against Racism, we encourage the quiet majority to take a stand for a society free of discrimination and racism,’ says Kristiina Kumpula, Finnish Red Cross Secretary General.

In a communal spirit everyone can do some good and support action against racism. The United Nations International Day for the Elimination of Racial Discrimination – or Anti-Racism Day – is marked on 21March 2014.

Share the good deeds
Throughout the Week Against Racism Red Cross volunteers will collect and do good deeds against racism, in the streets, in schools and shopping centres. Krista Kiuru, the chairperson of the Red Cross Council and Minister of Education, contributes to the collection of good deeds by visiting the Jakomäen peruskoulu school from 9 to 10 a.m. on Tuesday 18 March. A good deed against racism may be to challenge racist talk in the public transport system or on social media.

Red Cross Volunteers also offer a chance to test your knowledge of racism and prejudice in a Racism Quiz. You can also take the quiz online in Finnish and you can find the Quiz in English here (PDF).

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Short film about the attitudes of some grandparents
The short film Asennetalkoot (Attitude Works) premieres during the Week Against Racism. It shows how easily prejudiced grandparents or other adults can influence children, and how racist attitudes can be passed on from one generation to the next.

The short film can be viewed on the website of the Against Racism! project, on Facebook and Youtube. In addition, the Finnish Broadcasting Company YLE will show the film during the Week Against Racism. The video is available in both a short and a longer version.