Become a Hunger Day digital fundraiser!

A fun and easy way to participate in Hunger Day is to collect donations online during September and October.

Digital fundraising is a great way of contributing, especially if you are active in social media or have an upcoming special day for which you would like to collect donations. ​

​As a digital fundraiser, you are helping us provide aid to disaster victims in Finland and abroad. Below are instruction videos and tips for digital fundraising. We are happy to have you with us!

YouTube embed preview image
Come and watch videos on digital fundraising for Hunger Day. Video: Finnish Red Cross

How to raise funds for an existing online collection

The easiest way to participate in Hunger Day  is to collect donations online to the joint fundraiser by using Red Cross collections that have already been set up. Watch the video below and join us!

If you like to use Facebook, share the Red Cross Facebook fundraiser.

If you are active on Instagram, Twitter or WhatsApp, share the Red Cross online collection.

Share these joint collections on social media and via email, and ask your friends to donate and share collections forward.

YouTube embed preview image
How to raise funds for an existing online collection. Video: Finnish Red Cross

How to set up your own online fundraiser

  • Set up your own fundraiser.
  • Select a donation target. In the instruction video below, the selected target is the Finnish Red Cross Hunger Day collection.
  • You can start the collection on behalf of a private individual, team, or school, or even a company.
  • Then you must name your collection. The name will be displayed on your collection page.
  • Explain why you are setting up a collection and ask people to donate.
  • Set a suitable target sum and collection period.
  • Once your online collection is ready, you can start collecting donations.
  • This is when the fundraising can really get going.
  • Share the collection link and invite your friends to donate on social media, WhatsApp or via email. Posting the fundraiser once may not reach everyone, and you should share it repeatedly.

You can monitor the donations on your donation page and thank everyone who has participated.

YouTube embed preview image
How to set up your own online fundraiser. Video: Finnish Red Cross

How to set up your own Facebook fundraiser.

  • Go to your own Facebook page
  • In the top right corner, click on ‘Create’
  • Select the last option, ‘Fundraiser’
  • Then you must choose who to collect for, i.e. ‘Charity.’
  • Select the recipient: Finnish Red Cross
  • Next, Facebook instructs you to fill out the required information, i.e. the collection goal and end date, and select an image for the fundraiser.

Once your Facebook fundraiser is ready, you can start collecting donations. This is when the fundraising can really get going.

Share the fundraiser on your feed and invite friends to donate. Posting the fundraiser once may not reach everyone, and you should share it repeatedly.

You can monitor the donations and thank everyone who has participated.

YouTube embed preview image
How to set up your own online fundraiser. Video: Finnish Red Cross

Raise awareness of Hunger Day on social media

When you ask for Hunger Day donations online and on social media, the most effective way is to explain why the Hunger Day collection and helping is important to you. Do it in your own way:

  • Post a funny photo or video.
  • Make an Instagram/Facebook story about your day.
  • Challenge your friends to make a donation equal to the price of a lunch.
  • Post a nice text, quote or poem on e.g. Twitter.
  • Tag the people in the image if they have agreed to it.
  • Remember to check that the Red Cross and Hunger Day are visible in your post and that it contains a link to the fundraiser. You can also use the hashtags #hungerday and #redcross or select an image or text that explains the issue.

Hunger Day materials include texts and images that you can share. Let us make Hunger Day a shared collection for everyone. Thank you for helping out!


Information about the Hunger Day collection

The easiest way is to donate online

MobilePay or Pivo

Use MobilePay to transfer the desired sum to the number 10900

Use Pivo to transfer the desired sum to the number 888500

SMS donation

Donate €20 – Text the word SPR20 to the number 16499

Donate €15 – Text the word SPR to the number 16499

Donate €10 – Text the word SPR10 to the number 16499

Donate €5 – Text the word SPR5 to the number 16499

Participate in the joint online collection

Donate to the Hunger Day Facebook fundraiser

Donate to the joint Hunger Day online collection

Account information

Account: OP FI52 5000 0120 4156 73. Recipient: The Finnish Red Cross. Reference number: 5173

The Hunger Day collection raises uncommitted funds for the Red Cross Disaster Relief Fund. The funds are not committed in advance to any specific target. Therefore, the funds can be spent quickly where the need for aid is the greatest.

Right now, help is needed urgently in Afghanistan and Haiti, for example.

Help is also repeatedly needed e.g. in the Philippines, one of the most vulnerable countries in the world to disasters: typhoons, earthquakes, volcanic eruptions, rainstorms, floods, drought and landslides are common and cause human suffering. After a natural disaster, the Red Cross distributes water canisters, hot food, tarpaulins and hygiene packages to families and provides first aid and psychosocial support. The Red Cross anticipates and prepares for catastrophes and assists communities in rebuilding. 

In Finland, the funds collected through the Hunger Day collection are used to enable the training of volunteers and maintain domestic preparedness in order to respond effectively to various crises. Sudden accidents and disturbances include disasters such as fires, floods and major accidents. Volunteers often play an important role in encountering people in a comprehensive manner in their time of need.  

At least 80 cents from each euro donated to the Disaster Relief Fund are directed towards an aid operation. According to the rules of the Disaster Relief Fund, the collection expenses must not exceed 20 per cent.

These expenses are made up of acquiring collection equipment, such as collection boxes and vests, as well as collection safety and communications. The rules of the Disaster Relief Fund and the strict control regulate the use of the donated funds.

Here are some examples of what money can buy.

Around the world:

  • €1.2: soap for a family living in a refugee camp to prevent coronavirus infections
  • €3.8: three days’ worth of food for a family suffering from food shortage
  • €5: a fruit tree for a family suffering from food shortage to ensure an independent source of food
  • €35: a drought-resistant garden for a family to ensure an independent source of food.

In Finland:

  • €50: training in psychosocial support for a volunteer
  • €160: clothes for a fire victim.

Yes. For example, people who have lost their homes in fires need help with necessary purchases, starting with a toothbrush. The Red Cross also provides psychosocial support for accident victims and their families.

The coronavirus crisis has emphasised the importance of being prepared. The Hunger Day donations allow us to maintain our preparedness for operating under exceptional circumstances.

The Disaster Relief Fund is also used to support the preparedness of the Voluntary Rescue Service. These volunteers support the authorities e.g. in finding missing persons and during major accidents.

Read more about the uses of Hunger Day donations in Finland

Hunger Day is a Finnish Red Cross collection organised in September each year. Hunger Day was born when the volunteer Mailis Korhonen from Pälkäne had an idea for the ”fundraising campaign for everyone in Pälkäne” in 1980.

The event quickly spread throughout the country and is currently organised in nearly every Finnish municipality.

The first Hunger Day collection was organised to help the victims of famine in East Africa, hence the name Hunger Day. Back then, people were encouraged to eat lightly on Hunger Day and donate the saved funds to the collection. ​

​Today, you can spend Hunger Day as you wish – not even feasting is forbidden. The idea of Hunger Day is that everyone should have enough food and those in need should receive aid.

Ask about the Hunger Day collection