Become a Hunger Day digital fundraiser!

Collecting donations online is a fun and easy way to participate in Hunger Day. As a digital fundraiser, you are helping us provide aid to disaster victims in Finland and abroad.

You can find instructions and tips on this page. We are happy to have you with us!

The Hunger Day Collection is up and running during September and October.

How to set up your own online fundraiser

  • Set up your own online collection
  • Select a donation target. 
  • Give a name and target sum for your fundraiser.
  • Explain why you set up the fundraiser and ask people to donate.
  • When you are ready, publish your fundraiser.
  • Share the link to your online fundraiser on social media or via WhatsApp or email. Posting the fundraiser once may not reach everyone, and you should share it repeatedly.
  • You can monitor the donations on your fundraising page.

PS. When necessary, see the step-by-step instructions!

Instructions and tips for an online fundraiser

The use of cash is continuously declining. Moving money digitally is easier and cheaper that processing cash – both for the donor and collector.

Even a small amount means a lot. You and your donors are able to see what you can achieve together. You should place a moderate goal for your fundraiser, as reaching the target will make everyone happy. If the donated sum grows larger than you originally expected, you can increase the target during the collection.

Digital fundraising is easy volunteering. You can create a fundraising page with just a few clicks and share the donation request on your phone or computer. Digital collection is also easy for the donor – just a few clicks and you’re done.

You too would make a great digital fundraiser, just as you are. You can best reach people you already have some connection with. That is why your personality speaks to them. 

Yes it is. Only by signing in to your user account can you edit the information of your fundraiser, remove it from a publication or set up a new fundraiser. You can also inform people of the progress of the collection when signed in.

Once you have signed in to your account, you can easily find your fundraisers in the section ‘Your fundraising pages.’

If you have not registered on the lahjoita.punainenristi.fi website before, a user account will be created when you set up a fundraiser. You will receive an email message with the subject line ‘Validate your user account.’ The message is sent by contact@iraiser.eu.

If you are unable to find the message in your inbox, please check your spam folder. Validate your email address by clicking on the link in the message. This activates your user account.

  • Sign in to your account. Your personal dashboard opens.
  • Select the ‘Your fundraising pages’ tab.
  • Select the fundraiser you wish to edit. Then click on the small red arrow in the bottom right corner.
  • Click on the white ‘Edit page’ button on the left side of the page. Edit the content as you wish. You can also unpublish or delete the fundraiser permanently. 
  • Publish the changes.
  • Sign out of your account.

PLEASE NOTE! It may sometimes take up to 15 minutes for the changes to be published. Wait patiently and refresh your fundraising page.

Yes. By signing in to your account you can set up as many fundraisers as your wish.

The name of your fundraiser is the title of your fundraising page.

The ‘Description’ text is shown on your fundraising page under ‘Mission statement.’ Explain why the donation target is important to you and ask for donations.

PLEASE NOTE! It may sometimes take up to 15 minutes for the changes to be published. Wait patiently and refresh your fundraising page.

Always set up your fundraiser as a ‘Individual registration’ if you wish to add your own small round image, e.g. logo, on the fundraising page.

Unfortunately, the round image cannot be changed in the ‘Team’ option, even though three small dots are shown on the image.

On the fundraising page, the size of the large image is 1920x400 px (max. 1MB) and the file format .png or .jpg. The top part of the image is dimmed, so place the most important content (e.g. logo) in the middle of the image.

You must first decide whether you wish to set up a regular fundraiser or an umbrella one under which several fundraiser teams can be created.

An umbrella fundraiser suits e.g. companies or schools. It allows playful competition between different fundraising teams.

When you wish to set up a regular fundraiser, do this:

  • Set up your own fundraiser on the lahjoita.punainenristi.fi website by selecting a donation target
  • Select ‘Start a collection.’
  • Select Private individual.
  • Give a name and target sum for your fundraiser.
  • Finally, click on ‘Create your fundraising page.’
  • Sign in to your account. If you do not have an account yet, fill in the form and send it. You will receive an email message with the subject line ‘Validate your user account.’ The message is sent by contact@iraiser.eu. Validate your email address by clicking on the link in the message. This activates your user account.
  • You can find your fundraisers in the section ‘Your fundraising pages.’ You can edit a fundraiser you have created or remove it from the publication. You can also start a new fundraiser by clicking on ‘Start a collection’ in the top right corner.

Editing the fundraiser:

  • Click on the white ‘Edit page’ button on the left.
  • Select the end date for the fundraiser.
  • Change the large image on the fundraising page if you wish. The size of the image is 1920x400 px (max. 1MB) and the file format .png or .jpg.
  • In the ‘Description’ field, explain why you set up a fundraiser and ask people to donate.
  • Click on ‘Publish changes.’
  • You can also add a round image, e.g. logo, on the fundraising page.
  • Share your fundraiser on the social media platform of your choosing by clicking on the icons on the left.

If you wish to start an umbrella fundraiser, do this:

  • Set up your own fundraiser on the lahjoita.punainenristi.fi website by selecting a donation target
  • Select ‘Start a collection.’
  • Select Company/School/Team.
  • Give a name and target sum for your fundraiser.
  • Finally, click on ‘Create your fundraising page.’
  • Sign in to your account. If you do not have an account yet, fill in the form and send it. You will receive an email message with the subject line ‘Validate your user account.’ The message is sent by contact@iraiser.eu. Validate your email address by clicking on the link in the message. This activates your user account.
  • You can find your fundraisers in the section ‘Your fundraising pages.’ You can edit a fundraiser you have created or remove it from the publication. You can also start a new fundraiser by clicking on ‘Start a collection’ in the top right corner.

Editing the fundraiser:

  • Click on the white ‘Edit page’ button on the left side of the page.
  • Select the end date for the fundraiser.
  • Change the large image on the fundraising page if you wish. The size of the image is 1920x400 px (max. 1MB) and the file format .png or .jpg.
  • In the ‘Description’ field, explain why you set up a fundraiser and ask people to donate.
  • Click on ‘Publish changes.’
  • PLEASE NOTE! The round image on the fundraising page cannot unfortunately be changed, even though three small dots are shown on the image.
  • Share your fundraiser on the social media platform of your choosing by clicking on the icons on the left.

If you wish to set up fundraisers under the umbrella fundraiser, click on the grey ‘Join the team’ button on the left. You can provide own names and targets for these fundraisers.

If you have already registered, this is how you can start a new fundraiser

  • Sign in to your account. Your personal dashboard opens.
  • Click on the ‘Start a collection’ button in the top right corner.
  • Select a donation target and click again on the ‘Start a collection’ button.
  • Fill in the requested information and click on ‘Create your fundraising page.’

Many payment methods are available: finnish online banks, Visa and Master credit cards, and the mobile platforms MobilePay, Pivo and Siirto.

The payment gateway and payment service are provided by Paytrail Oyj (Business ID 2122839-7) in cooperation with Finnish banks and credit institutions.

Paytrail Oyj, which will be displayed as the recipient of the payment on your bank statement or credit invoice, will forward the payment to the Finnish Red Cross. Paytrail Oyj is authorised to operate as a payment institution.

The donation is recorded only once the donor returns to our site from the bank’s site after a successful payment.

If the donor does not return to the lahjoita.punainenristi.fi site, the donation is not visible but it has however been made to the bank account of the Finnish Red Cross.

Companies can set up an online fundraiser for their staff or cooperation partners, too. The company can also donate a nest egg, for example, or double the sum donated by the staff. 

A company can set up a regular fundraiser or an umbrella one under which several teams can be created. This allows for example the company’s different offices to keep their fundraisers separate and have a playful competition between them.

Tip: Always set up a regular fundraiser as a ‘Private individual’ if you wish to add your own small round image, e.g. logo, on the fundraising page. Unfortunately, the round image cannot be changed in an umbrella fundraiser, even though three small dots are shown on the image.

Private fundraiser

If you wish that your company’s online fundraiser is not shown on the lahjoita.punainenristi.fi website, do this:

  • please contact lahjoitukset@redcross.fi
  • explain that you wish to set up a private fundraiser. for your company. Tell us the donation target.
  • we will send you a link through which you can set up a private fundraiser
  • PLEASE NOTE! You must create a user account and sign in before clicking on the link and starting a private fundraiser 

Ordering a donation invoice

If a company is unable to donate online, but wishes for a sum to be added to the fundraiser, do this:

  • order an invoice
  • please contact lahjoitukset@redcross.fi 
  • explain that you have ordered an invoice and wish to add the sum to an online fundraiser. Give the collection link, sum and other information.
  • we will add the information to the fundraiser manually

iRaiser is a French company on whose platform the lahjoita.punainenristi.fi online service is built. The service is a so-called Peer-to-Peer service. You can set up your own online fundraiser and collect donations for the Finnish Red Cross.

How to collect donations to an existing online fundraiser

The easiest way to participate in Hunger Day is to ask for donations to an existing Red Cross online fundraiser.

Share the collection on social media and via email, and ask your friends to donate and share the collection forward.

Raise awareness of Hunger Day on social media

When you ask for Hunger Day donations online and on social media, the most effective way is to explain why the Hunger Day collection and helping is important to you. Do it in your own way:

  • Post a funny photo or video.
  • Make an Instagram/Facebook story about your day.
  • Challenge your friends to make a donation equal to the price of a lunch.
  • Post a nice text, quote or poem on e.g. Twitter.
  • Tag the people in the image if they have agreed to it.
  • Remember to check that the Red Cross and Hunger Day are visible in your post and that it contains a link to the fundraiser. You can also use the hashtags #hungerday and #redcross or select an image or text that explains the issue.

Hunger Day materials (In Finnish) include texts and images that you can share. Let us make Hunger Day a shared collection for everyone. Thank you for helping out!


Information about the Hunger Day collection

The easiest way is to donate online

Payment methods: Finnish online banks, Visa and Master credit cards, MobilePay, Pivo and Siirto.

MobilePay donation

Use MobilePay to transfer the desired sum to the number 10900

SMS donation

Donate €20 – Text the word SPR20 to the number 16499

Donate €15 – Text the word SPR to the number 16499

Donate €10 – Text the word SPR10 to the number 16499

Donate €5 – Text the word SPR5 to the number 16499

Account information for a Hunger Day donation

Account: OP FI52 5000 0120 4156 73. Recipient: The Finnish Red Cross. Reference number: 5173.

Hunger Day company donation

Make a company donation online. You can order an invoice or make a payment. Please note that by donating €500 or more, your company receives a link to special Hunger Day communications materials.

Here are some examples of what money can buy.

Around the world:

  • €3 Four kilograms of rice for a family in Somalia.
  • €6 Ten platefuls of maize porridge for children and their carers in a daycare centre in Malawi.
  • €10 A balanced meal for a family of six in Somalia.
  • €20 Two hygiene packages for girls in Malawi. The packages enable the girls to go to school also during their period.

In Finland:

  • €50: training in psychosocial support for a volunteer
  • €180: clothes for a person who has lost their home in a fire

Hunger Day is about collecting money for the Red Cross Disaster Relief Fund. The donations are not committed in advance to any specific target. Therefore, the funds can be spent quickly where the need for aid is the greatest.

Help is repeatedly needed e.g. in natural disasters: typhoons, earthquakes, volcanic eruptions, rainstorms, floods, drought and landslides are common and cause human suffering.

After a natural disaster, the Red Cross distributes water canisters, hot food, tarpaulins and hygiene packages to families and provides first aid and psychosocial support as needed. The Red Cross anticipates and prepares for catastrophes and assists communities in rebuilding. 

In Finland, Hunger Day donations support the training of volunteers and maintain preparedness for responding effectively to various crises. Sudden accidents and disturbances include disasters such as fires, floods and major accidents. Volunteers often play an important role in engaging with people in a comprehensive manner in their time of need.  

According to the rules of the Disaster Relief Fund, the collection expenses must not exceed 20 per cent. This means that at least 80 cents of each euro donated goes to an aid operation.

Collection expenses are expenses directly caused from acquiring the donations, such as the printing and mailing costs of donation request letters, acquisition costs of the collection equipment, marketing costs, and fees collected by external service providers, including operators and banks.

The first Hunger Day collection was organised to help the victims of famine in East Africa, hence the name Hunger Day. Back then, people were encouraged to eat lightly on Hunger Day and donate the saved funds to the collection. ​

​Today, you can spend Hunger Day as you wish – not even feasting is forbidden. The idea of Hunger Day is that everyone should have enough food and those in need should receive aid.

Hunger Day is a Finnish Red Cross collection organised in September each year. Hunger Day was born when the volunteer Mailis Korhonen from Pälkäne had an idea for the “fundraising campaign for everyone in Pälkäne.”

In November 1980, Pälkäne was abuzz with activity. The Pälkäne branch of the Finnish Red Cross had challenged the entire town to save on their food costs for a day and donate the saved funds for those suffering from hunger in Africa. There were many ways to donate, including a box collection, soup kitchen and church concert.

The collection was started under exceptional circumstances, as a newspaper strike made it difficult to inform people of the collection. However, over a thousand homes heard of the collection via schoolchildren, and the campaign exceeded all expectations.

Just a year later, the campaign expanded throughout the country and received the name Hunger Day. Currently, it is organised in almost every town in Finland.

Hunger Day has collected over 100 million euros. Numerous people have received help around the world and in Finland.

Yes. For example, people who have lost their homes in fires need help with necessary purchases, starting with a toothbrush. The Red Cross also provides psychosocial support for accident victims and their families.

The coronavirus crisis has emphasised the importance of being prepared. The Hunger Day donations allow us to maintain our preparedness for operating under exceptional circumstances.

The Disaster Relief Fund is also used to support the preparedness of the Voluntary Rescue Service. These volunteers support the authorities e.g. in finding missing persons and during major accidents.

Read more about the uses of Hunger Day donations in Finland

Ask about the Hunger Day collection